Advertising Disclosure

What Are Affiliate Programmes?

We participate in various affiliate programmes, which means we may earn a commission when you purchase products or services through links on our website. These programmes allow us to generate revenue while providing you with valuable information about products and services we genuinely recommend.

How Affiliate Links Work

When you click on certain links on our website and make a purchase, we may receive a commission from the seller. This commission comes at no additional cost to you. The presence of an affiliate relationship does not influence the price you pay.

Types of Affiliate Relationships

We may participate in affiliate programmes related to:

• Cleaning products and supplies
• Home organisation tools and equipment
• Professional cleaning equipment
• Home improvement services
• Related household services and products

Our Product Recommendation Policy

While we may earn commissions through affiliate relationships, our recommendations are always honest and based on our professional experience. We do not recommend products or services solely because they offer high commission rates. Quality, effectiveness, and value for our clients are our primary considerations.

Financial Relationship Transparency

Where appropriate, we clearly disclose affiliate relationships on pages containing affiliate links. These disclosures typically appear near the relevant content and clearly indicate that we may earn a commission from purchases made through the links provided.

Identification of Sponsored Content

We may occasionally publish sponsored content or paid promotions on our website or through our communications. All sponsored content is clearly labelled with tags such as "Sponsored," "Advertisement," "Paid Partnership," or similar language that unmistakably indicates the commercial nature of the content.

Sponsored Post Labelling Policies

Our labelling practices ensure that sponsored content is immediately recognisable:

• Clear disclosure at the beginning of sponsored articles or posts
• Visual indicators (badges, banners) to identify paid content
• Distinction between sponsored content and editorial content
• Transparent communication about brand partnerships

Brand Partnership Disclosures

When we enter into partnerships with brands or companies, we disclose these relationships clearly. Partnership arrangements may include financial compensation, free products or services, or other forms of consideration. These partnerships are disclosed where relevant to maintain transparency with our audience.

Content Authenticity Guarantees

Even when content is sponsored, we maintain editorial control and ensure that all information is accurate, useful, and aligned with our professional standards. We never publish misleading or false information, regardless of sponsorship arrangements. Our reputation and your trust are more valuable than any advertising revenue.

Display Advertising Networks

We may use third-party advertising networks to serve advertisements on our website. These networks may include Google AdSense, affiliate networks, or other advertising platforms. These advertisements are clearly distinguishable from our own content and editorial material.

Behavioural Targeting Disclosure

Some advertisements displayed on our website may be targeted based on your browsing behaviour. This is accomplished through cookies and similar technologies. Third-party advertisers may collect information about your visits to our website and other websites to provide relevant advertisements. For more information about how we use cookies, please see our Cookie Policy.

Cookie Usage for Advertising

Advertising networks use cookies to track your interactions with advertisements and to serve more relevant ads. You can manage cookie preferences through your browser settings or through our cookie management tools. Disabling advertising cookies may result in less relevant advertisements but will not affect your ability to access our content.

Ad Personalisation Practices

When you visit our website, you may see personalised advertisements based on:

• Your browsing history on our website
• Your interests inferred from your online activity
• Demographic information (when available)
• Your geographic location

You have the right to opt out of personalised advertising. See the User Rights and Controls section below for information on how to manage your preferences.

Ad Preference Management

You have several options for managing your advertising preferences:

Opt-Out Procedures

To opt out of personalised advertising:

1. Visit our Cookie Policy page and adjust your preferences
2. Change your browser settings to block third-party cookies
3. Use "Do Not Track" settings in your browser (where supported)
4. Contact us directly if you need assistance with opt-out procedures

Data Collection for Advertising

Information collected for advertising purposes may include your IP address, browser type, pages visited, and time spent on pages. This information is used to serve relevant advertisements and measure advertising effectiveness. For complete information about data collection and usage, please refer to our Privacy Policy.

Rights Under Privacy Regulations

Under UK data protection law and GDPR, you have rights regarding data used for advertising purposes, including the right to access your data, the right to deletion, and the right to object to processing for marketing purposes. To exercise these rights, please contact us using the details provided on this page.